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Vertical: EdTech
Udemy
Udemy grew 41% more visits with intent-based retargeting MoM
- Conversion uplift
- +30%
- More orders (MoM)
- +27%
- Visits (MoM)
- +41%
Challenge & Approach
Dynamic Personalization
Udemy operates at marketplace scale, which makes generic retargeting ineffective. Retargeting360's intent engine clustered buyers by category, price sensitivity, and repeat-purchase patterns. Personalized landing pages with exclusive deals were served to each segment. The result: a 41% MoM traffic surge and a 30% conversion uplift — all on a CPA-only model.