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Vertical: B2C
Grab
Dynamic retargeting lifted Grab sales by 18% MoM
- Conversion uplift
- +28%
- More sales (MoM)
- +18%
- Site visits
- +35%
Challenge & Approach
Audience Segmentation
Grab's digital team was struggling with broad CPM campaigns that could not tie spend back to verified sales. Retargeting360 deployed a behavior-first segmentation model across the DSP, scoring every visitor on 100+ signals including product affinity, dwell time, and category velocity. Dynamic creative variants were auto-produced and A/B tested in real time. Within 60 days, confirmed sales climbed 18% month over month while blended CPA fell 31%.